Princeton, NJ – April 24, 2012 – Miele, one of the world’s most innovative appliance companies, continues to deliver on its promise of Better Living by offering the most effective vacuum system on the market today.  The Miele patented AirClean Filter-Bag™ plus Sealed System® ensures improved indoor air quality, making homes healthier and cleaner. Tested by an independent laboratory* the proprietary cleaning system captures and retains over 99.9% of harmful pollutants – an average of 21 times more than popular HEPA-filtered bag-less machines. On average, the leading bagless HEPA-filtered vacuum emitted over 175,900 lung-damaging particles per minute during comparative testing. 

“Bagless vacuums equipped with only a HEPA filter, and not Sealed System® technology, do not effectively prevent particle emissions during vacuuming,” said Nadine Hanselmann, Marketing Manager for Miele.  “Additionally, harmful, toxic matter is released into the air when bagless vacuums are emptied into the trash, creating noxious air indoors.”

Indoor Air Pollutants Contribute Significantly to Individual Total Pollutant ExposureAccording to the Sierra Club and the Environmental Protection Agency, “exposure to indoor air pollutants (such as carcinogens, combustion products, irritants, and environmental tobacco smoke, or ETS), contributes significantly to an individual's total pollutant exposure and is a major source of health problems and preventable deaths.”  Most Americans spend 90% of their lives indoors.  The EPA data suggests that pollutant levels are two to five times greater than outdoor air.  Vacuum cleaners have been identified as contributing polluters.

When using any vacuum without a Sealed System or one without a proper filtration system, carbon is emitted from the machine. This fine particulate matter, invisible to the naked eye, is left suspended in the air we breathe. Particles measuring 0.3-0.5 microns have a greater likelihood of being inhaled into the lungs, where they are absorbed into the bloodstream or remain embedded in lung tissue. While your floor may appear cleaner, the air you take in may not be.

Miele AirClean Filter-Bag™ AdvantagesA common misconception is that bagless vacuums are more environmentally-friendly than those requiring bags.  Given the data, bagless vacuums significantly contribute to infusing the air with harmful particles, suggesting it is not at all hygienic to employ these machines.  Additionally, many bagless machines require more frequent emptying than those with bags, further contributing to poor indoor air quality. 

Miele AirClean Filter-Bags™ are made of a durable, nine-layer electro-static fiber which grabs fine particles that can leak through lesser quality bags.  An Auto-Sealed™ collar, which fits snugly around the bag, is made of durable plastic that snaps shut when the bag is removed, eliminating the possibility of dust escaping, thus the Miele Sealed System®.  Some are concerned about the impact of vacuum cleaner bags on the environment.  Given the potential health risks associated with bagless vacuums it would appear the trade off is a worthy one.  To prevent illness and the spread of unhealthy debris, it is critical to employ protective bags with a Miele AirClean™ Sealed System®. “Use of a well-engineered vacuum, which precludes harmful particles from launching into the air, is a matter of health and hygiene,” said Susan Goldsmith, Managing Director of IBR. To learn more about fighting indoor air pollutants, visit www.airtruth.com.

*IBR (Interbasic Resources), a nationally recognized independent testing laboratory conducted an ASTM emissions test comparing five leading HEPA-filtered brands including Dyson®, Miele®, SEBO®, Riccar® and Simplicity®.  The test placed a device on vacuum vents to measure dust particles emitted from each machine while ingesting ASTM specified material that mocks typical household dirt, dust, and allergens.

About MieleFounded in Germany in 1899 with a single promise of Immer Besser a phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with more than 16,600 employees, 12 production facilities and representation in nearly 100 countries. As a premium appliance brand represented on all continents, Miele is steadfastly committed to the highest quality, performance and environmental standards.  Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and espresso/coffee systems. Additionally, Miele Professional (the commercial product division) offers dishwashers, washing machines, tumble dryers and rotary irons for commercial use as well as washer-disinfectors for medical, dental and laboratory applications. To enhance your experience and learn more about Miele, visit www.mieleusa.com, find us on Facebook at www.facebook.com/mieleus, watch us on www.youtube.com/mieleus and follow us on Twitter @MieleUSA.

Princeton, NJ  – December 12, 2011 – Inspired by the precision, beauty and longevity of a perfectly cut jewel, Miele is proud to introduce the S6 Canister Vacuum series. With its lightweight, space-saving design and whisper quiet technology, the S6 offers both style and functionality.
“With 84 years experience in building vacuum cleaners, the S6 represents the best for creating a truly clean in-home environment,” explained Nadine Hanselmann, Marketing Manager for Miele. “With its sleek design and legendary filtration system, the S6 is not only built-to-last, but is easy-to-use, lightweight and powerful enough to stand up to every cleaning chore.”

Armed with Miele’s signature 12-stage AirClean Sealed System®, the S6 penetrates carpeting for deep cleaning results removing 99.9% of particles in both flooring and the air you breathe, leaving you with ‘Pure Air.’  When it comes to indoor air quality and the safety, health and well-being of your family, there is no room for compromise.  Only a Miele vacuum will work relentlessly to safeguard you, your home and all that you care about.

The newly designed skeleton construction allows the S6 to perform like a heavy-duty vacuum while remaining extremely lightweight and portable. Weighing less than 10 lbs, the S6 can be easily moved throughout the home. Its unique casing is strong enough to withstand the inevitable bumps and bruises that come with vacuuming, but lightweight enough to travel effortlessly from room to room and up and down stairs. Combined with an extra-long cord (33 ft), the S6 provides easy maneuverability, so you’ll spend less time moving from outlet to outlet and less time cleaning.

The compact design of the S6 is complimented by advanced innovations including a powerful 1200-watt Vortex motor that is specifically encapsulated to reduce noise without sacrificing power.  When combined with Miele’s AirTeQ Floor Tool, the S6 Jasper is Miele’s quietest vacuum ever.
“The S6 Jasper is so quiet, you can operate two Miele S6 Jaspers simultaneously and they will still perform quieter than most vacuums.” explained Inga Wirth, Product Manager for Floorcare for Miele. When used in combination with Miele’s AirTeQ™ Floor Tool, the Jasper also uses 25% less energy, continuing Miele’s legacy of developing sustainable products.


Long celebrated for the vibrant color and attractive design of its vacuum cleaners, Miele continues as a design innovator with the introduction of the world’s first velvet covered vacuum. The S6 Red Velvet features a deep red, velvet-flocked coating and is designed with the style conscious homeowner in mind. This unique velvet surface is both soft to the touch, yet gentle on furniture.
With five models within the S6 line, Miele is once again living by its “Forever Better” mantra, creating a vacuum to suit every lifestyle.

About Miele Vacuum CleanersMiele vacuums are known for legendary performance, advanced filtration and brilliant design, setting the standard for floor care and cleaning worldwide. Miele’s long heritage of vacuum innovations dates back 84 years to the use of Bakelite as a sound dampener in 1927, the advent of convenient integrated tools and stunning fashion colors in the 1960s to the world’s first HEPA-certified vacuums in the 1990s.
Throughout the century, these award-winning advances have established Miele as the “must have” status vacuum – hailed as “so smart it could start its own Mensa chapter. ’Beyond the aforementioned accolades, design awards and sleek good looks, Miele continues to focus on making vacuuming easier through patented new technologies like the S7 SwivelNeck as well as longer cords, automatic flooring sensors, powerful Vortex Motor System™ and silence settings. Miele’s passion for quality and innovation has resulted in a vacuum that excels not only in cleaning performance, but also in the area of filtration. According to recent independent tests, there’s no other vacuum that removes dust, dirt and allergens as efficiently as a Miele canister or upright. Miele’s unique combination of AirClean FilterBag, HEPA filter and Sealed System® design is 99.99+% effective in capturing lung-damaging particles. The key to this design is its hygienic self-closing AirClean FilterBag whose revolutionary multi-ply filtering material helps homeowners dispose of the captured particles without coming in contact with them. For more information, visit www.airtruth.com.

Princeton, NJ - December 15, 2011 - For decades, Miele vacuums have been highly regarded for their exceptional cleaning. Not only will you see a notable difference on your floors and upholstery after using one, but only with a Miele vacuum using an Active HEPA filter, can you be assured your vacuum is capturing over 99.9% of the harmful particles that are inside your home.
“You take every precaution to provide superior care for your home and most importantly your family, but the very task you perform to clean your home, vacuuming, may not only be ineffective, but a cause of indoor air pollution,” explained Nadine Hanselmann, Marketing Manager, Miele.  In fact, for every minute you vacuum, the average vacuum cleaner exposes you to over 3.7 million carbon particles.

That is why Miele has spent the last 80 years developing its exclusive AirClean Sealed System® which ensures the dirt and debris you are vacuuming remains sealed inside Miele’s AirClean Filterbag™. When partnered with Miele’s unique advanced filters both your floors and the air you breathe will be cleaner.

AirClean Filter: effective filtration for normal requirements

Active Air Clean Filter: combines the power of an AirClean Filter with an active charcoal cassette to absorb unwanted odors. This filter is ideal for pet owners.

Active HEPA Filter: maximum air hygiene, especially suggested for those with allergies. Also includes a charcoal layer which neutralizes odors.

When it comes to indoor air quality and the safety, health and well-being of your family, there is no room for compromise. Designed to trap and retain virtually all the dangerous particles other vacuums let back into the air you breathe, a Miele vacuum cleaner works relentlessly to safeguard you, your home and all that you care about.
To learn more about Miele vacuums, contact us at mielepr@whitegood.com